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Even Though a Salesperson's Role Is Minimal or Unnecessary from the Consumer's

Question 72

Multiple Choice

Even though a salesperson's role is minimal or unnecessary from the consumer's perspective,a salesperson can add value to a transactional sale by:


A) understanding the buyer's dominant buying motives.
B) making the purchase stage "hassle free".
C) understanding the buyer's problem or need.
D) simplifying the choice by assisting with the evaluation of alternatives.
E) overcoming buyer's remorse.

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