When a buyer has two or more conflicting buying-criteria in her buying decision making,for example,wanting the lowest price,and also wanting the best quality,the saleperson's strategy should be to:

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Understanding the buyer's dominant buying motives and aligning with the corresponding criteria would be the best approach. The salesperson could try to understand the buyer's priorities and values by asking open-ended questions and actively listening to their responses. This would help the salesperson present their product features and benefits in a way that resonates with the buyer's needs and preferences, making it easier for them to make a decision. By focusing on the buyer's dominant buying motives, the salesperson can create a win-win situation for both the buyer and the seller.

When a Buyer Has Two or More Conflicting Buying-Criteria in Her