According to the BCG Matrix,a type of business referred to as a question mark would have a ____________.
A)low market share and low market growth rate
B)low market growth rate and high market share
C)low market share and a high market growth rate
D)high market share and a high market growth rate

Question

Quizplus · Accepted Answer

A question mark in the BCG Matrix refers to a business that has a low market share but a high market growth rate. These are businesses with potential for growth but require significant investment to increase market share and become a star in the future.

According to the BCG Matrix,a Type of Business Referred to as a Question