An example of __________ strategy is Southwest Airlines' marketing department designing a pricing incentive for consumers.
A)business-level strategy
B)functional-level strategy
C)industry-specific strategy
D)corporate-level strategy

Question

Quizplus · Accepted Answer

Southwest Airlines' pricing incentive for consumers falls under the category of functional-level strategy, as it is a specific action taken by the marketing department to achieve the overall business-level strategy of offering affordable air travel. Industry-specific strategy would refer to tactics specific to the airline industry, and corporate-level strategy would focus on overall goals and direction of the company as a whole.

An Example of __________ Strategy Is Southwest Airlines' Marketing Department