Which of the following is an example of a firm's technological resources and capabilities?
A) Location of plants, offices, and equipment
B) Managerial talents of employees
C) Possession of patents, trademarks, copyrights, and trade secrets
D) Reputation of employees as socially responsible citizens

Question

Which of the following is an example of a firm's technological resources and capabilities? 
A) Location of plants, offices, and equipment 
B) Managerial talents of employees 
C) Possession of patents, trademarks, copyrights, and trade secrets 
D) Reputation of employees as socially responsible citizens

Quizplus · Accepted Answer

Technological resources refer to the knowledge, processes, and skills that enable a firm to produce goods and services. Possession of patents, trademarks, copyrights, and trade secrets are all technological resources that can give a firm a competitive advantage. The location of plants, offices, and equipment (A) may be important for operational efficiency, but it is not a technological resource. Managerial talents (B) and reputation (D) are examples of human resources, not technological resources.

Which of the Following Is an Example of a Firm's