A recent survey revealed that more than nine out of ten people prefer a watch made by firms in Switzerland to one made in India or U.S.A or any other country.This is an example of _____.
A) agglomeration
B) the liability of foreignness
C) benchmarking
D) the country-of-origin effect

Question

A recent survey revealed that more than nine out of ten people prefer a watch made by firms in Switzerland to one made in India or U.S.A or any other country.This is an example of _____.
A) agglomeration 
B) the liability of foreignness 
C) benchmarking 
D) the country-of-origin effect

Quizplus · Accepted Answer

The given scenario is an example of the country-of-origin effect, where consumers’ preferences are influenced by the country of origin of a product. In this case, people prefer watches made in Switzerland because of the country’s reputation for producing high-quality watches.

A Recent Survey Revealed That More Than Nine Out of Ten