Which of the following strategies is usually the first one adopted when firms venture abroad?
A) Global strategy
B) Home replication strategy
C) Localization strategy
D) Transnational strategy

Question

Which of the following strategies is usually the first one adopted when firms venture abroad? 
A) Global strategy 
B) Home replication strategy 
C) Localization strategy 
D) Transnational strategy

Quizplus · Accepted Answer

The home replication strategy is often the first one adopted by firms when they venture abroad. This strategy involves replicating the firm's domestic business model in foreign markets with minimal adaptation. It is a low-risk approach that allows firms to leverage their existing resources, capabilities, and knowledge to enter new markets. Once the firm gains experience and knowledge about the foreign market, it can consider other strategies such as localization or transnational.

Which of the Following Strategies Is Usually the First One