The _____ structure is appropriate for a localization strategy.
A) international division
B) global product division
C) geographic area
D) global matrix

Question

The _____ structure is appropriate for a localization strategy.
A) international division 
B) global product division 
C) geographic area 
D) global matrix

Quizplus · Accepted Answer

Geographic area structure is best suited for a localization strategy as it allows for greater responsiveness to local market needs and preferences. This structure ensures that decision-making is decentralized and decisions are taken locally, which is crucial for catering to local tastes and preferences. This structure enables a company to focus on the specific needs of a particular region and adapt its products and marketing strategies accordingly.

The _____ Structure Is Appropriate for a Localization Strategy