The _____ strategy focuses on a number of foreign countries/regions,each of which is regarded as a standalone market worthy of significant attention and adaptation.
A) global
B) home replication
C) localization
D) transnational

Question

The _____ strategy focuses on a number of foreign countries/regions,each of which is regarded as a standalone market worthy of significant attention and adaptation.
A) global 
B) home replication 
C) localization 
D) transnational

Quizplus · Accepted Answer

The strategy described in the statement is the localization strategy, which involves treating each foreign market as a standalone market with unique needs and preferences that require adaptation. The global strategy seeks to offer the same standardized product worldwide, while the home replication strategy aims to simply replicate the company's domestic success in foreign markets. The transnational strategy seeks to balance local adaptation and global integration, but it does not necessarily view each foreign market as standalone. Therefore, C is the correct answer.

The _____ Strategy Focuses on a Number of Foreign Countries/regions,each