According to the resource-based view,holding institutions constant,firms that develop the best capabilities in marketing and supply chain management will emerge as winners.

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According to the resource-based view, a firm's sustained competitive advantage is dependent on its unique resources and capabilities. Therefore, firms that develop superior capabilities in marketing and supply chain management can leverage them to create value for customers and achieve competitive advantage over others in the market.

According to the Resource-Based View,holding Institutions Constant,firms That Develop the Best