_____ divides consumers based on purchasing behavior.

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Market segmentation is the act of dividing a market into different segments based on behaviors, demographics, geographic location, or psychographics. This helps companies understand their target audience better and create targeted marketing campaigns that resonate with specific consumer groups. Selective distribution refers to the process of distributing products or services through a limited number of channels, sorting is not related to marketing, and market orientation refers to a company's focus on meeting the needs of customers, rather than solely on internal operations.

_____ Divides Consumers Based on Purchasing Behavior