_____ refers to the positive or negative perception of firms and products from a certain country.

Question

Quizplus · Accepted Answer

Country-of-origin effect refers to the perception of a product or a firm based on the country where it comes from. It can be positive or negative depending on the consumer's association with that particular country. For example, German engineering is often associated with high quality and precision, while Chinese manufacturing is sometimes associated with low quality and cheap prices. This effect can influence consumer behavior and their willingness to pay for a product.

_____ Refers to the Positive or Negative Perception of Firms