For which of the following customer categories are firms advised to leverage the global brands and their relatively more standardized products and services?
A) Global dreamers and antiglobals
B) Global citizens and global dreamers
C) Antiglobals and global agnostics
D) Global agnostics and global citizens
Correct Answer:
Verified
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Q57: _ requires firms to continuously monitor major
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Q60: _ refers to the positive or negative
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