A(n) _____ emphasizes the norms and practices of the parent company relying on parent-country nationals.
A) polycentric approach
B) geocentric approach
C) regiocentric approach
D) ethnocentric approach

Question

A(n) _____ emphasizes the norms and practices of the parent company relying on parent-country nationals.
A) polycentric approach 
B) geocentric approach 
C) regiocentric approach 
D) ethnocentric approach

Quizplus · Accepted Answer

An ethnocentric approach emphasizes the norms and practices of the parent company and relies on parent-country nationals to manage subsidiaries in other countries. This approach assumes that the culture, values, and management practices of the parent company are superior, and subsidiaries should conform to them. The ethnocentric approach is considered highly centralized and may limit local responsiveness, but it can facilitate knowledge transfer and maintain a unified corporate culture.

A(n) _____ Emphasizes the Norms and Practices of the Parent