A better product that is worth a premium price or a good product at a lower price can both be a source of competitive advantage.

Question

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Both options can provide a competitive advantage depending on the target market and consumer preference. Some consumers are willing to pay more for higher quality or added features, while others prioritize affordability. Therefore, offering either a better product with a premium price or a good product at a lower price can lead to a competitive advantage in different market segments.

A Better Product That Is Worth a Premium Price or a Good