Which buyer behavior theory focuses the salesperson's attention on five important factors that the customer is likely to consider before making a purchase?
A)Buyer-action theory
B)Compulsive-buying theory
C)Need-satisfaction theory
D)Buyer-resolution theory
E)Feature-benefit theory

Question

Quizplus · Accepted Answer

The Buyer-resolution theory emphasizes understanding the five key factors or questions a customer considers before making a purchase decision, guiding salespeople to address these factors effectively.

Which Buyer Behavior Theory Focuses the Salesperson's Attention on Five