Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A)Habitual buying decision
B)Straight rebuy decision
C)Complex buying decision
D)Modified rebuy decision
E)Partner buying decision

Question

Quizplus · Accepted Answer

A habitual buying decision is a type of buying situation where the consumer has very little involvement in the decision-making process and there are usually no significant differences between competing brands. The consumer has a habit of buying the same product or brand repeatedly without much thought or evaluation.

Which Type of Consumer Buying Situation Requires Very Little Consumer