In which value creation selling approach do salespeople focus a great deal of attention on customers' needs awareness?
A)Transactional selling
B)Strategic alliance selling
C)Consultative selling
D)New task selling
E)System selling

Question

Quizplus · Accepted Answer

In consultative selling, the focus is on developing a deep understanding of the customer's needs and then recommending solutions that meet those needs. Therefore, salespeople in consultative selling pay a great deal of attention to customers' needs awareness. The other selling approaches may not place as much emphasis on understanding the customer's needs.

In Which Value Creation Selling Approach Do Salespeople Focus a Great