When products are indistinguishable or there is a prior relationship between customer and vendor,this is a(n):
A)product buying motive
B)patronage buying motive
C)rational buying motive
D)emotional buying motive
E)group buying motive

Question

Quizplus · Accepted Answer

A patronage buying motive is when customers choose to purchase from a particular vendor based on a prior relationship or loyalty, even if the products or services offered are indistinguishable from competitors. This is different from a product buying motive, which is based solely on the characteristics of the product, such as quality or price, and a rational buying motive, which is based on logical or practical considerations. Emotional buying motives are based on feelings or desires, while group buying motives involve the influence of a social group.

When Products Are Indistinguishable or There Is a Prior Relationship