The three prescriptions for developing a customer strategy focus on (1)the customer's buying process,(2)why customers buy,and (3)consummating the transaction.
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Q11: In order for a customer to arrive
Q21: When products are indistinguishable or there is
Q23: The first stage in the typical buying
Q24: Systems selling appeals to buyers who prefer
Q33: Transactional buyers are well aware of their
Q59: Which influence on buying decisions is defined
Q63: Buyer behavior is often influenced by perception.
Q64: The need to belong is really just
Q65: Very few purchases are guided by emotional
Q74: The person who withdraws money from a
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