To increase the odds that customers will give referrals,a salesperson should:
A)build value into the sales process
B)offer free product or discounts for referrals
C)motivate buyers through time pressure
D)provide a rational buying motive
E)ask sales managers for permission to cut prices

Question

Quizplus · Accepted Answer

Building value into the sales process increases the likelihood that customers will be satisfied with their purchase and be more likely to refer others. Offering free products or discounts for referrals may not always be feasible, and using time pressure or providing a rational buying motive may come across as manipulative. Asking sales managers for permission to cut prices may reduce profit margins and not necessarily lead to more referrals.

To Increase the Odds That Customers Will Give Referrals,a Salesperson