Grackin Corporation is pushing into a new county in which they are not well-known already,as they are in their current territories.As part of this new push,the sales director decides to use a strategy of aggressive cold-calling by the salespeople.
-Because cold calling does not immediately result in a high level of closed sales,some companies feel that it is worthless.However,when done correctly--by researching the prospect and keeping the call bright and focused--it can be:
A)a fast way to make a quick transactional sale
B)a good way to discover which prospects answer their own phones and which ones have assistants who screen calls
C)an effective way to introduce the prospect to the sales representative and company
D)a risk-free way to build rapport with a new prospect
E)a way to finally close sales that have been pending for too long

Question

Quizplus · Accepted Answer

Cold-calling can be an effective way to introduce the prospect to the sales representative and company, especially in a new county where the company is not well-known. This can initiate the sales process and lead to further meetings or follow-up calls.

Grackin Corporation Is Pushing into a New County in Which