Emmanuelle Djubo is a sales representative for a trade association that exports textiles made with a traditional dyeing process to companies in the fashion and home decorating industries internationally.
-While giving the sales presentation,Emmanuelle uses the information she has discovered about the retailer's needs to present the buyers with:
A)the benefits of retailing her association's textiles
B)the features that make her association's textiles superior
C)a price high enough to leave room for negotiation
D)strong reasons not to purchase from competitors
E)a marketing campaign that will sway them to purchase

Question

Quizplus · Accepted Answer

Emmanuelle should focus on presenting the benefits of retailing her association's textiles to the buyers. This approach will help the buyers understand how the textiles can meet their needs and add value to their businesses. It is important to emphasize the features that differentiate the textiles, but the benefits are what will ultimately convince the buyers to make a purchase. Providing a price high enough to leave room for negotiation, strong reasons not to purchase from competitors or a marketing campaign may be useful tools, but they should come after presenting the benefits of the association's textiles.

Emmanuelle Djubo Is a Sales Representative for a Trade Association