Juan Alcobar has been working as a junior sales representative for a large equipment manufacturer for six weeks when Sarah Gittins,a senior sales representative,is assigned his help in preparing and presenting to a huge new prospect she has just started working with.
-As Sarah and Juan begin to put together the actual presentation,which of the following do they focus on first?
A) Clarifying the objectives for the presentation using their company's standard form.
B) Anticipating the needs the prospect has based on the financial and strategy information they discover about the prospect through public records and media interviews.
C) Searching the CRM system for information on purchase records of other similarly-sized clients.
D) Finding the correct format and graphics for the physical PowerPoint presentation.
E) Listing all the features of the equipment they offer in a way that's easy for the prospect to read.
Correct Answer:
Verified
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