The Rational Choice Perspective of Markets Is a Powerful Perspective

The rational choice perspective of markets is a powerful perspective because it relies _________.

A) on the idea that the general public is uninformed about the complexity of market exchanges
B) on the idea that the general public is well-versed in the complexity of market exchanges
C) on a complex theory about what motivates individuals and organizations as they enter into market exchanges
D) on a simple set of assumptions about what motivates individuals and organizations as they enter into market exchanges