A __________ is a distinct segment of a market or social process.

Question

Quizplus · Accepted Answer

A niche refers to a specific and distinct segment of a market or social process. It is a portion of a larger market or population with particular needs, preferences, or characteristics that makes it different from the rest of the market. For example, a company may identify a niche market for eco-friendly or organic products within the larger market for personal care items. By targeting this specific group of customers, the company can differentiate itself from its competitors and potentially gain a loyal customer base.

A __________ Is a Distinct Segment of a Market or Social