The fact that 76 percent of Californians agreed to install a huge ugly sign in their front yard after first being approached with a small request two weeks earlier exemplifies the _______ phenomenon.

Question

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The foot-in-the-door phenomenon refers to the tendency for people to comply with a larger request after first agreeing to a smaller one. In this scenario, the small initial request was likely something innocuous, such as signing a petition or displaying a small sticker in support of a cause. After agreeing to the initial request, people may have felt a sense of commitment or consistency and were more likely to comply with the larger request of displaying a large sign in their front yard.

The Fact That 76 Percent of Californians Agreed to Install