After spending a great deal of time researching vehicles,Linda makes a purchase.After having owned the vehicle for several months,she experiences dissonance and wonders if she made the right decision with her purchase.According to dissonance theory,we would expect Linda to reduce her dissonance by _______ the chosen vehicle and _______ the unchosen vehicles.

Question

Quizplus · Accepted Answer

Dissonance theory states that when someone experiences dissonance, they try to reduce it by changing their attitude or behavior. In this case, Linda is experiencing dissonance because she is questioning her decision to purchase the vehicle. To reduce this dissonance, Linda is likely to upgrade the chosen vehicle (by focusing on its positive qualities) and downgrade the unchosen vehicles (by focusing on their negative qualities). Therefore, the best choice is D: upgrading the chosen vehicle and downgrading the unchosen vehicles.

After Spending a Great Deal of Time Researching Vehicles,Linda Makes