According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Question

Quizplus · Accepted Answer

Beverages and clothing are often products that are not high involvement, meaning consumers don't typically spend a lot of time and effort making a decision to purchase them. As a result, advertisers often use peripheral cues, such as attractive models, catchy slogans, or emotional appeals, to influence consumers' attitudes and behaviors towards these products.

According to Myers,advertisers for Beverages and Clothing Tend to Adopt