Billboards and television commercials tend to use

Name: Billboards and television commercials tend to use
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Billboards and television commercials tend to use the peripheral route to persuasion, which focuses on appealing to emotions, preferences, and superficial aspects of a message, rather than on logical arguments and critical thinking. This route relies on heuristics, such as credibility, attractiveness, or authority of the source, to influence attitudes and behavior.

Billboards and Television Commercials Tend to Use