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Reggie Listens Carefully to the Content of an Infomercial for Some

Question 134

Multiple Choice

Reggie listens carefully to the content of an infomercial for some new exercise equipment; Judson focuses on the fact that two of his favorite athletes are endorsing the equipment.After the infomercial has ended, both Reggie and Judson think the exercise equipment is worth purchasing.According to the elaboration likelihood model:


A) Judson will have a more enduring attitude than Reggie will toward the equipment
B) Reggie will experience a higher level of cognitive dissonance than Judson will
C) Judson will show less social facilitation than Reggie will
D) Reggie will have a more enduring attitude than Judson will toward the equipment

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