The head of marketing often claimed, "Say it often enough, and people will start to believe it." This suggests she believes attitudes are influenced by:

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The statement suggests that attitudes can be influenced through mere exposure, which means that the more people are exposed to a particular message, the more likely they are to believe and accept it. This is also known as the mere-exposure effect. Classical conditioning involves associating a neutral stimulus with a response, while instrumental conditioning involves learning through rewards and punishments. Deindividuation refers to the loss of individual identity in a group setting.

The Head of Marketing Often Claimed, "Say It Often Enough