The two routes to persuasion proposed by the elaboration likelihood model are the:

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The elaboration likelihood model proposes two routes to persuasion – the peripheral and central routes. The peripheral route involves being persuaded by superficial cues such as attractiveness, likes/dislikes of the speaker, and other emotional appeals. The central route, on the other hand, involves analyzing the information critically and engaging in cognitive elaboration, leading to a more stable and thoughtful persuasion. These two routes to persuasion have a significant impact on the final persuasive outcome.

The Two Routes to Persuasion Proposed by the Elaboration Likelihood