When an individual listens carefully to the arguments presented in a persuasive message, and evaluates the merits of the arguments that are presented, the message is being processed using the:

Question

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When an individual carefully listens and evaluates the merits of arguments presented in a persuasive message, it indicates that they are processing the message via the central route to persuasion. This route involves cognitive processing, where the receiver scrutinizes the information presented, considers the arguments carefully, and makes rational judgments. The peripheral route, on the other hand, involves superficial processing, where the receiver relies on peripheral cues, such as the speaker's attractiveness, credibility, or emotional appeals, to form an opinion. The attribution methods (internal and external) are not relevant to the processing routes of persuasion.

When an Individual Listens Carefully to the Arguments Presented in a Persuasive