Firms with an ethnocentric orientation consider that the purpose of their international operations is to identify markets that could absorb surplus domestic production.

Question

Quizplus · Accepted Answer

Firms with an ethnocentric orientation may simply view international markets are markets where they could unload excess production.This is found in “Ethnocentric Orientation” section (1-3a).

Firms with an Ethnocentric Orientation Consider That the Purpose of Their