Firms with a regiocentric or a polycentric orientation are guided by a global marketing concept.

Name: Firms with a regiocentric or a polycentric orientation are guided by a global marketing concept.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Both regiocentric and geocentric firms are guided by the global marketing concept. Polycentric firms are guided by the multidomestic marketing concept.This is found in the "Regiocentric Orientation" section (1-3c) and "Geocentric Orientation" sections (1-3c, and 1-3d))

Firms with a Regiocentric or a Polycentric Orientation Are Guided