Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?
A)Domestic marketing
B)Export marketing
C)Multinational marketing
D)Global marketing

Question

Quizplus · Accepted Answer

In domestic or export marketing, product may flow to other countries, but no marketing activity occurs. In international or multinational marketing, markets are segmented. Only global marketing seeks a universal segment of consumers across markets.This is found in the "Levels of International Marketing Involvement" section (1-2).

Which Type of Marketing Involves Marketing Activities Across Different Countries