The cigarette industry is either in the late maturity stage, or in the decline stage in industrialized countries. By entering emerging markets where cigarettes are in the growth stage, the industry is
A)setting up new market barriers
B)prolonging its product life cycle
C)targeting consumer product manufacturers
D)focusing on the introduction stage of the product life cycle

Question

Quizplus · Accepted Answer

The cigarette industry is in either the late maturity stage or in the decline stage in many industrialized countries. By entering emerging markets where cigarettes are in the growth stage and consumers have increasing purchase power, such as China, India, and Central and Eastern Europe, the cigarette industry is in fact prolonging its products' life cycle.

The Cigarette Industry Is Either in the Late Maturity Stage