Consumer Ethnocentrism Is the Belief That

Consumer ethnocentrism is the belief that

A) a particular culture is superior to another and that strategies used in the home country will work just as well abroad.
B) purchasing foreign products is wrong because it hurts the domestic economy, causes losses of jobs, and is plainly unpatriotic.
C) home country products are inferior to imports, which typically leads to a trade deficit.
D) all consumers are essentially the same, which leads to a standardized marketing campaign across cultures.