Companies selling consumer products are especially prone to experiencing product failure in foreign markets.

Question

Quizplus · Accepted Answer

Numerous examples exist of failure in the international consumer products area. For instance, an American manufacturer of cornflakes tried to introduce its product in Japan but failed because the Japanese were not interested in the concept of breakfast cereals. Most of these failures are due to an incomplete understanding of the market, and it is often more difficult to understand consumers than business customers.

Companies Selling Consumer Products Are Especially Prone to Experiencing Product