In addition to handling research obstacles usually encountered when conducting research in their own countries, international marketing researchers also have to

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International managers are likely to encounter not only the obstacles they have learned to master when conducting research in their own countries, but also obstacles laden with the specifics of the international market where they are conducting the research, specifics that may differ substantially from those of their national market. Consumers remain suspicious of attempts by foreigners and locals to investigate local markets and related consumer behavior.

In Addition to Handling Research Obstacles Usually Encountered When Conducting