What is the first step in the segmentation process?

Question

Quizplus · Accepted Answer

As a first step in the segmentation process, companies engage in macro-segmentation. Macro-segmentation is the grouping of countries based on such criteria as economic performance, evaluating the potential of a particular market, etc. It is important to look at macro-segmentation (i.e., country-level segmentation) before considering micro-segmentation (i.e., consumer-level segmentation). Demographic and psychographic segmentation are both examples of micro-segmentation.

What Is the First Step in the Segmentation Process