An advantage of licensing is that it prevents licensees from becoming potential competitors.

Name: An advantage of licensing is that it prevents licensees from becoming potential competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A downside of licensing is that it can produce a viable competitor in the licensee, who is well equipped to competently compete with the licensor. Training locals in company operations, and particularly technology, can lead to the development of skills for future competitors.

An Advantage of Licensing Is That It Prevents Licensees from Becoming