Which of the following is considered to more of a short-term strategic alliance?
A)Franchising
B)Joint Ventures
C)Consortia
D)Manufacturing alliances

Question

Quizplus · Accepted Answer

Manufacturing alliances, marketing alliances, and distribution alliances tend to be more short-term in nature. On the other hand, franchise agreements, joint ventures, and consortia are alliances between companies attempting to reach joint corporate and market-related goals and tend to be more long-term in nature.

Which of the Following Is Considered to More of a Short-Term