Opel's two-year contract to market its automobiles to AOL customers is an example of a
A)franchise agreement
B)marketing alliance
C)distribution alliance
D)joint venture

Question

Quizplus · Accepted Answer

Opel, the German subsidiary of GM signed a two-year contract to market its automobiles to AOL subscribers in Germany by informing users about Opel and directing them to the Opel web site. This is an example of a marketing alliance. Because AOL is not responsible for "selling" the cars or transporting the cars to the customer, it is not a distribution alliance.

Opel's Two-Year Contract to Market Its Automobiles to AOL Customers