Consumers in developing, low-income countries typically evaluate their own-country products as inferior to products from developed, high-income countries.

Question

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Consumers from highly-developed countries tend, in general, to evaluate own-country products more favorably than products from other countries. The opposite is True for consumers in developing countries and newly-marketizing economies, who evaluate own-country products as inferior to products from developed countries.

Consumers in Developing, Low-Income Countries Typically Evaluate Their Own-Country Products