Because Kent cigarettes were viewed as a commodity before the fall of communism, it has been difficult for Kent cigarettes to maintain its market share in Romania.

Question

Quizplus · Accepted Answer

Kent cigarettes continue to hold a high market share and are prominent in Romania due to the status they had held as commodity money and as a prestige product before the fall of communism. This is an example of how culture influences the perception and evaluation of a brand in a particular country.

Because Kent Cigarettes Were Viewed as a Commodity Before the Fall