Which of the following is NOT true with regard to the international marketing of industrial products?

Question

Quizplus · Accepted Answer

Cultural differences are not readily relevant in the production process, in the types of products that businesses purchase. Typically, the decision to purchase industrial products rests with management-and often with top management at the company's headquarters in the home country, for the most expensive products-and the purchase process often takes several months. See the "International Perspectives on Industrial Products and Services" section (9-7).

Which of the Following Is NOT True with Regard to the International