In order to quickly recover the high costs of product development and launching, products are marketed to consumers in emerging markets.

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In order to quickly recover the high costs of product development and launching, products are marketed to consumers in industrialized countries. Consumers in industrialized countries are more likely to afford a high priced product. Companies frequently choose a price skimming (i.e., high price) strategy to recoup development costs.

In Order to Quickly Recover the High Costs of Product