During which stage of the international product life cycle do international sales become crucial for the firm?
A)Introduction
B)Growth
C)Maturity
D)Decline

Question

Quizplus · Accepted Answer

One of the main reasons that firms develop international markets is to extend the product life cycle. A product in the decline stage in an industrialized country may be in a growth stage in a developing country. Thus, international sales are vital for a firm with products in the decline stage of the IPLC.

During Which Stage of the International Product Life Cycle Do